What is loyalty ?
نویسنده
چکیده
The statement is akin to the idea that if you increase sales you will increase profits. If this were true, then every company would lower prices by 10%, thereby increasing sales. But this sales increase won't necessarily result in higher profits. As in the loyalty statement, there is an implied qualifier: increased sales will lead to increased profits, provided that the incremental gains are achieved in a cost-effective fashion.
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